I analyze your site's backlink profile and its competitors', build a link-growth strategy, source relevant donor sites, and manage placements. The work is built around quality, relevance, and a natural-looking profile — not link volume.
Top-ranking competitors have significantly more quality, relevant mentions and links.
Technical, structural, and content work is done, but growth is stalling without external signals.
The results are dominated by sites with strong backlink profiles and high brand recognition.
New commercial pages need a boost to compete with already-authoritative sites.
New promotion directions need relevant external signals of their own.
Lost links, skewed anchor distribution, weak donors, or suspicious placements.
I review the current state of external links: which sites already link to the project, which pages get links, and where the profile has potential problem spots.
A picture of the current backlink profile and a list of issues the strategy needs to account for.
I compare the site's backlink profile with competitors already ranking well for priority queries.
A list of link opportunities and direction for the strategy going forward.
I determine which pages need strengthening, with what link types, and in what order.
A link-building plan with priority pages, placement types, and anchor strategy.
Every site is vetted before a placement goes ahead. A high DR or other authority metric alone is never sufficient grounds to buy a link.
A list of vetted sites with data on topic, organic traffic, top queries, audience geography, and backlink profile quality.
Once sites are approved, the link is placed in the context of relevant material.
A published placement with a verified URL and recorded parameters.
The work doesn't end at publication — placements need to be tracked.
An up-to-date list of placements and a clear read on the backlink profile's state.
Example site evaluation
Checking how closely the site — and the specific section — relates to the project's own topic.
Assessing the site's real search visibility and organic traffic trend, not just third-party authority scores.
Checking which keywords the site actually ranks for and gets organic traffic from. A site can have high traffic but for irrelevant informational queries — making it a weaker donor for the project.
Assessing how much the site's core organic queries overlap with the project's own topic — on a high / medium / low scale, no invented percentages.
Checking which countries and regions the site's search audience mainly comes from — especially important for projects targeting the US, UK, Europe, Russia, or specific cities.
Checking the site's history and search visibility trend. Ruling out obvious link networks, drop-domains with irrelevant history, and sudden suspicious changes.
Assessing material quality, topical focus, publishing frequency, the share of clearly paid articles, and overall site health.
Checking whether the site is mainly used for mass paid link placements — number of outbound domains, nature of publications, repeated commercial anchors, and the quality of sites it already links to.
Evaluating not just the domain as a whole but the specific future page — the link needs to sit inside relevant material with logical context.
Natural editorial mentions inside relevant material.
Direct contact with site owners and editors to arrange a placement.
Topical expert material published on third-party sites.
Placements inside existing relevant material, where appropriate.
Publications, comments, and expert material that give the brand an additional mention.
Vetted platforms and marketplaces used as an additional donor source after manual review.
The goal of link building isn't to collect the maximum number of URLs. What matters more is site quality, placement context, natural anchor distribution, and alignment with the overall SEO strategy.
Understanding of the current state and weak points.
The sites and approaches top-ranking sites use.
Priority pages, link types, and order of work.
Distribution of brand, URL, non-anchor, and topical phrasings.
URL, site, target page, anchor, date, and status.
Tracking of published placements and any changes.
| Donor | Target page | Anchor | Type | Date | Status |
|---|---|---|---|---|---|
| example.com | /service/ | brand | editorial | 08.12 | Active |
| site.com | /category/ | URL | guest post | 08.18 | Active |
| media.com | / | non-anchor | mention | 08.25 | Pending |
Every placement is logged in the report — you see where the link was published, which page it points to, and its current status.
Specialist fee — placement budget not included.
The cost of publications depends on the number and quality of sites chosen, and is agreed separately.
No account managers, no handoffs between departments.
Sites are evaluated before a placement goes ahead, not chosen on a single SEO metric alone.
Links go to pages that genuinely matter for the promotion effort.
Link building isn't treated in isolation, but in the context of site structure, content, competitors, and current search visibility.
There's no universal number. It depends on the niche, competitors, current profile, and promotion goals.
By checking topical fit, traffic, domain history, indexing, content quality, and the nature of outbound links.
Yes, if the site's technical and internal optimization is already in reasonable shape. A basic project review still happens beforehand.
No. Strategy, sourcing, and monitoring are billed separately from the publication budget.
It's an ongoing process. The first placements can appear once strategy and sites are agreed, but pace depends on the project and chosen format.
No. Links are only one part of SEO and can't reliably guarantee a specific position.
No. Link type depends on the site and nature of the placement. Paid and sponsored publications need to follow that platform's own rules and search engine guidelines.
It's flagged during monitoring. If a link is removed or changed, we check the cause and whether it can be restored or replaced.
I'll analyze your current links and competitors, identify priority pages, and propose a clear link-building strategy going forward.
