SEO Audit

I run a hands-on SEO audit of your website: finding technical errors, weak points in structure, content and the backlink profile — and handing you a clear list of priorities for where to start growing traffic.

Order an SEO Audit

One-time service · from $180 · results in 5–7 business days

When You Need an SEO Audit

Traffic dropped

Positions and traffic have declined with no clear reason — need to determine what's actually holding back growth.

No growth

The site has been stagnant for months: traffic isn't dropping, but it isn't growing either, despite investment.

New website

The site was recently launched — it's important to check indexing, structure, and readiness for promotion.

Switching SEO providers

Need an independent assessment of the site's current state and what's already been done vs. what's still broken.

Redesign or migration

After a CMS, design, or domain change, indexing, redirects, and SEO metrics need to be verified.

Checking redirects after migration
Preserving indexing after redesign
Auditing lost URLs
Monitoring rankings after launch

Before starting SEO

An audit helps determine the real scope of work, timeline, and priorities before committing to ongoing promotion.

What's Included in an SEO Audit

Technical SEO

I check the site's technical condition and issues that may prevent crawling, indexing, and growth.

  • Core Web Vitals
  • mobile version
  • server errors
  • crawling
  • HTTPS
  • technical duplicates
Stage result

A prioritized list of technical issues.

Indexing

I check what search engines actually see — from directive files to the status of individual pages.

  • robots.txt
  • sitemap.xml
  • canonical
  • page indexability
  • duplicates
  • junk URLs
Stage result

A list of pages with indexing issues and recommendations to fix them.

Structure and semantics

I look at how well the site's logic matches how people actually search for it.

  • section logic
  • nesting depth
  • landing pages
  • search demand coverage
  • structure-to-query match
Stage result

A structure diagram with missing landing pages identified.

Content and on-page SEO

I check whether page content matches search queries and isn't working against its own promotion.

  • Title
  • Description
  • H1–H3
  • page relevance
  • duplication
  • intent match
Stage result

A traffic-prioritized list of pages with metadata and content issues.

Commercial factors

I assess what on the site influences a user's decision to submit a request instead of going to a competitor.

  • contacts
  • pricing
  • reviews
  • trust
  • CTAs
  • completeness of service information
Stage result

A list of factors currently reducing conversion from search traffic.

What I Check in Practice

Technical part

robots.txt and sitemap.xml

Correctness of directives, sitemap freshness, no important sections blocked from indexing.

Page indexing

Which pages are actually indexed and which aren't, and why — checked via webmaster panels and targeted queries.

Canonical and duplicates

Matching/duplicate pages, correctness of rel=canonical, www/non-www and http/https versions.

Redirects and redirect chains

Correctness of 301 redirects, finding unnecessary chains that slow crawling and lose link equity.

404s and broken links

Broken internal and external links, incorrect server responses, orphaned pages with no redirect.

Core Web Vitals and speed

Load speed, layout stability, and page responsiveness — based on real-world and lab data.

Structure and content

Title, Description, H1–H3

Uniqueness and relevance of titles and descriptions, match to the page's target queries.

Site structure

Section logic and nesting depth — how many clicks it takes to reach important pages.

Internal linking

Distribution of link equity between pages, links to priority sections.

Content and search intent

Whether the text matches what users are actually searching for with that query.

Schema.org

Presence and correctness of markup — products, reviews, organization, breadcrumbs.

Commerce and external factors

Mobile version

Correct rendering, usability, and load speed on mobile devices.

Commercial factors

Contacts, pricing, reviews, trust and other elements that influence user choice.

Backlink profile

Quantity and quality of backlinks, risks and suspicious donors.

Competitors

Comparison with sites already ranking in the top for your target queries.

What an SEO Audit Report Looks Like

IssueURLPriorityFix
Page blocked from indexing /services/… Critical Check robots.txt and meta robots
Duplicate Titles 18 URLs High Write unique Titles
Redirect chain /old-page Medium Remove the intermediate 301

Example report structure. Data shown is for format demonstration only.

Not just a list of errors

You get a structured document that shows:

  • exactly what was found
  • on which pages
  • how critical the problem is
  • why it's holding back SEO
  • what needs to be done
  • who should implement the fix
  • what order to work through the tasks in

Not an automated export from a tool — a manual analysis with priorities.

What You Get After the Audit

Error list

Every technical and content issue found — with specific pages listed.

Priorities

What to fix first, and what can wait.

Recommendations

Clear actions for each item — no need to decode SEO terminology yourself.

Growth opportunities

Pages, queries, and directions that can increase organic traffic.

Technical brief

A spec for a developer, content specialist, or contractor for fixes SEO alone can't make.

Implementation plan

The sequence of further work, prioritized by impact.

How an SEO Audit Works

1

Data collection

I connect to Yandex Webmaster, Google Search Console, and analytics. Collecting data on the site's current state.

2

Analysis

I check the technical side, indexing, structure, content, commercial factors, links, and competitors.

3

Prioritization

I rank the issues found by their impact on traffic and rankings — from critical to minor.

4

Report and action plan

I put together a clear report with recommendations and discuss the results with you personally.

What an SEO Audit Can Uncover

Before the audit

  • some commercial pages weren't indexed
  • there were category duplicates
  • canonical tags pointed to the wrong URLs
  • part of search demand wasn't covered by landing pages
  • internal links weren't distributing weight to priority pages

After analysis

  • identified pages with indexing issues
  • prepared canonical and duplicate recommendations
  • built a new site structure map
  • identified missing landing pages
  • prepared an internal linking scheme
  • formed a prioritized fix plan

This is an example of the kind of issues and growth opportunities an SEO audit can reveal. The actual scope of work depends on the site and niche.

SEO Audit Pricing

from $180

Turnaround — 5–7 business days.

Final pricing depends on site size, niche, competition, and depth of review.

What's included

  • a full audit across all areas
  • a report with issues found
  • priorities and recommendations
  • a plan for further work
  • a personal discussion of results

Billed separately

  • implementing fixes with a developer
  • preparing new content
  • ongoing SEO after the audit

Why Get an Audit From a Freelance SEO Specialist

Direct communication

No managers, no handoffs between departments — you talk directly to the specialist.

Manual analysis

Not an automated report from an SEO tool, but a review that accounts for your business, niche, and search demand.

No templates

Recommendations are built for your specific project, not handed to you as a generic list of hundreds of items.

9+ years of hands-on experience

I assess not just whether errors exist, but which of them can actually affect organic traffic.

SEO Audit FAQ

Do you need access to the site?

For a basic review, CMS access usually isn't needed. Access to Google Search Console, Yandex Webmaster, and analytics tools is helpful.

How long does an audit take?

Usually 5–7 business days. For large e-commerce sites and sites with many pages, it can take longer.

Do I need to order ongoing SEO afterward?

No. An SEO audit is a standalone service. You can implement the recommendations yourself or hand them to another contractor.

Do you fix the errors you find?

SEO tasks can be taken on as ongoing work. Changes requiring development are handled separately.

How is this different from an automated tool report?

Tools find technical signals. A manual audit determines which issues actually matter for your specific site and prioritizes them.

Is an audit useful for a new site with no traffic yet?

Yes. In that case the focus shifts to indexing, structure, technical readiness, semantics, and readiness for future promotion.

Want to Understand Your Site's Real Search Standing?

Order an SEO audit — get a list of issues, growth opportunities, and a prioritized action plan.