I promote online stores on Google and Yandex: reworking catalog structure, categories, and product pages, managing filter indexing, expanding keyword coverage, and fixing technical constraints that hold back organic traffic and sales.
Most categories and products get almost no search visits.
The assortment is large, but the store's structure doesn't cover real search demand.
Faceted navigation generates duplicates and pages with no search value.
Priority sections lag behind competitors despite a strong assortment.
Search engines don't find or rarely recrawl part of the catalog.
Organic visitors arrive, but commercial pages convert poorly.
I check the store's technical state and how search engines crawl and index the catalog.
A list of technical constraints and a plan for correct store indexing.
I analyze the catalog's logic and how convenient it is for both users and search engines.
An optimized catalog structure with priority commercial pages.
I build out keyword coverage and map it across the catalog.
A keyword map: query → page type → target URL.
I check how well product pages are optimized for search and conversion.
A template for an optimal product page and a list of pages to rework.
I determine which filter combinations should be indexed and which should be blocked from search.
A scheme of indexable vs. non-indexable filter combinations.
I build a plan for further organic growth after the base optimization is done.
A plan for continued organic traffic growth after base optimization.
Laptops
Some filter combinations get real search demand and should be indexed; others create duplicates and technical clutter. I determine which URLs to open for indexing and which to close via canonical or noindex.
I configure product data and structured markup so Google correctly understands price, availability, rating, brand, and product variants. This helps product pages get a more informative presentation in search and other Google services.
Google receives up-to-date data on the product's price and stock status.
Correct transmission of rating and review count is verified.
Search engines can more easily identify exactly which product a page represents.
Colors, sizes, and other variants are correctly linked together.
Google better understands the product's place in the catalog structure.
Product feed setup for Google services, configured when needed.
Markup used: Product, ProductGroup, Offer, AggregateRating, BreadcrumbList.
A plan for fixing technical constraints.
Queries mapped across categories, filters, and products.
A clear architecture of commercial landing pages.
Priorities by category and page.
Tasks for a developer and content specialists.
Monitoring of search visibility, traffic, and commercial metrics.
| Task | Section | Priority | Owner |
|---|---|---|---|
| Fix canonical | Filters | High | Developer |
| Create category | Catalog | High | SEO |
| Optimize Title | Categories | Medium | SEO |
| Product schema | Products | Medium | Developer |
| Internal linking | Catalog | Medium | SEO |
Example SEO plan structure. Specific tasks are defined after the store review.
over 6 months
Final pricing depends on catalog size and niche competitiveness.
Development, copywriting, paid external placements, and additional services are agreed separately.
No managers, no unnecessary approvals — direct contact with the specialist.
Priorities are based on your catalog's own structure, assortment, and demand.
What will actually move traffic and sales comes first, not a generic checklist.
Understanding of which technical and structural decisions genuinely work for online stores.
Technical improvements are usually visible quickly; organic traffic growth typically shows within a few months.
Priority and high-margin items first — the rest get optimized by template, gradually.
We determine which filter combinations have real search demand and open those for indexing; the rest are closed.
Yes, if it genuinely helps address the query and doesn't read as filler for search engines.
Depends on the product: redirect, an "out of stock" status with alternatives, or removing the page — decided case by case.
No, technical implementation is billed separately and agreed in advance.
For product listings and rich snippets — yes, setup is available separately.
Yes — in that case the focus is on technical readiness, structure, and indexing from scratch.
By organic traffic growth, search visibility, rankings for priority queries, and commercial metrics.
I'll review your catalog, technical condition, and search demand, then propose a prioritized SEO plan.
