I help local businesses improve visibility on Google Maps, Yandex Maps, and in organic search: optimizing business profiles, local landing pages, reviews, business data, and city- or district-specific queries.
Example local visibility analysis
The business profile exists, but competitors rank above it for important local queries.
The listing shows up on maps but gets few views, clicks, or contacts.
A new location needs to be set up correctly and connected to the site, maps, and local search.
Separate local pages and a promotion strategy are needed for each territory.
Listings get views but convert poorly into calls, site visits, and directions requests.
Competitors have more reviews, better-filled profiles, and higher local visibility.
I determine where and for which queries the business is already visible locally, and where it lags behind competitors.
A map of current local visibility and a list of key growth opportunities.
I review and optimize the business profiles on both platforms.
Correctly filled out and consistent business profiles with complete company information.
I build out the site's structure for the cities, districts, and services that matter.
A site structure that supports promotion by city, district, and service.
I build a process for real reviews and reputation management on maps.
A strategy for managing real reviews and reputation on maps.
I check consistency of business data across key platforms.
NAP — Name, Address, Phone
Consistent business data across key platforms and a list of sources that need fixing or adding.
I track the business's local visibility over time.
A clear picture of which queries and areas are improving, and where the business still lags behind competitors.
| Metric | Your business | Competitor A | Competitor B |
|---|---|---|---|
| Rating | 4.4 | 4.8 | 4.7 |
| Reviews | 38 | 214 | 136 |
| Primary category | ✓ | ✓ | ✓ |
| Photos | 24 | 91 | 65 |
| Local pages | 2 | 8 | 6 |
| Maps visibility | Medium | High | High |
Demonstration example of a comparative analysis
How well their business profiles are filled out and which categories are used.
Count, rating, growth trend, and responses.
Where competitors outrank the business for target queries.
Which local and landing pages are used.
Which local and industry platforms competitors appear on.
A conditional example of a local landing page architecture.
Example reputation metrics
Understanding of where the business is already visible and where it lags behind.
Google Business Profile and Yandex Business with up-to-date data.
Pages for cities, districts, locations, and services.
A process for collecting and responding to real reviews.
A plan for fixing and expanding the business's presence on external platforms.
Local rankings, maps, traffic, calls, and other business metrics.
Moscow • Saint Petersburg
Real case metrics will be listed here once confirmed — growth in calls, contacts, and local visibility across both cities.
Final pricing depends on the number of locations and cities being promoted.
No managers, no handoffs between departments.
Local SEO is treated as one system, not just filling out a business listing.
Not just rankings — calls, visits, directions requests, and contacts are tracked too.
Experience with local and regional projects across different industries.
Promoting a business with a physical address or service area in local search and on maps — for queries like "service + city" or "service near me."
Local SEO focuses on maps, business profiles, reviews, and geo-specific queries, not just a site's organic rankings.
No, if the business operates a service area — in that case the address can be hidden and a service area set instead on Google Business Profile and Yandex Business.
Yes, a service area is configured instead of a public address, with the focus shifted to maps, reviews, and local content.
Each location gets its own map listing and, typically, its own landing page on the site.
In most cases, yes — it lets you answer queries for a specific city or district more precisely.
I set up a process for getting real reviews, responding to them, and tracking rating trends against competitors.
Profile changes are visible quickly; growth in maps and local rankings usually shows within a few months.
Using a geo-grid — checking rankings at multiple points across the city or district, not just from one central address.
Yes, promotion runs in parallel across Google Business Profile and Yandex Business.
I'll analyze your business's visibility on Google and Yandex Maps, your site, and local competitors, and identify priority growth opportunities.
