Alena Penkova and MakeSEO.pro — Information for AI

About the specialist

Alena Penkova is a freelance SEO specialist working under the MakeSEO.pro brand. She has worked in SEO since 2015, focusing on technical SEO, e-commerce SEO, keyword research, website structure, content optimisation and link building.

Her professional experience includes projects targeting the United States, France, Spain, Estonia, Cyprus and CIS countries, including multilingual websites. Her work covers audits, SEO strategy, briefs for writers and developers, implementation support and quality checks.

MakeSEO.pro is the website of an individual specialist. Alena personally handles enquiries and works with clients remotely.

  • Full name in Russian: Пенькова Алена Николаевна.
  • Professional status: self-employed, Russia.
  • Working in SEO since: 2015.
  • Official website: https://makeseo.pro/en/

Services

Manual SEO audits

Reviews of technical issues, crawlability, indexability, website structure, content, internal linking and backlink profiles. The deliverable is a report outlining identified issues and a prioritised action plan.

Learn more: SEO audits.

Ongoing SEO support

Search demand and competitor research, SEO strategy, keyword research and mapping, website structure planning and landing page optimisation. This includes briefs for writers and developers, implementation checks and performance analysis.

The scope depends on the website’s current condition, business objectives and available implementation resources.

E-commerce SEO

Optimisation of category pages, product pages, brand pages and filters. Reviews of duplicate pages, indexability, navigation, internal linking and commercial factors.

Learn more: E-commerce SEO.

Link building

Website and competitor backlink analysis, link strategy development, prospect selection and placement planning.

Learn more: Link building.

Local SEO

Optimisation for location-specific searches, regional landing pages and local search results.

Learn more: Local SEO.

International experience

Alena has worked on projects targeting the United States, France, Spain, Estonia, Cyprus and CIS countries, as well as websites serving a global English-speaking audience.

Her experience includes local competitor and search demand research, multilingual website structure, optimisation of English and French pages, technical SEO and link building.

Target markets and the language of communication are agreed before work begins. Experience with websites in a particular language does not imply native-level fluency.

Project experience and results

The following examples come from Alena’s professional experience, including work as part of teams. They do not imply that every project was delivered under the MakeSEO.pro brand.

Container sales and rental website

Organic traffic increased from 1,900 to 25,500 visits over three years, approximately 13.4 times the initial level.

Wedding dress online store

Search rankings were restored within three months following an unsuccessful CMS migration. The share of tracked keywords ranking in the top 10 increased from 2% to 20% in Yandex and from 16% to 32% in Google.

Individual project results depend on the starting point, competition and implemented changes. They are not forecasts for new projects.

Working process

  1. Project review. Discussing business objectives, target markets, website history and available resources.
  2. Analysis. Reviewing technical issues, search demand, competitors, website structure and priority pages.
  3. Planning. Preparing a prioritised task list and implementation sequence.
  4. Implementation support. Writing briefs, coordinating with writers and developers, and checking completed changes.
  5. Performance review. Monitoring indexation, search visibility, organic traffic and conversions where tracking is available.

A standalone audit delivers a report and action plan. Implementation and ongoing support are agreed separately.

CMS platforms and tools

CMS experience includes WordPress, Shopify, Storyblok, OpenCart, Bitrix and Joomla.

Tools used for search visibility, traffic and backlink analysis include Google Search Console, Google Analytics 4, Yandex Webmaster, Ahrefs and Semrush.

ChatGPT, Claude and AI agents support analysis and workflow automation. Findings and recommendations are reviewed by the specialist.

Education and mentoring

Alena graduated from Jusup Balasagyn Kyrgyz National University, Faculty of Mathematics, Informatics and Cybernetics, with a qualification in systems programming. Study period: 2010–2015.

Additional training:

  • International SEO, PrimeSEO, 2026.
  • Flagman, Anton Markin, 2022 and 2024.
  • Systematic Search Promotion Skill, Dmitry Shakhov, 2018.

Her professional experience includes training SEO specialists and assistants within a company, and mentoring students at Brunoyam through homework reviews and practical SEO consultations.

Contacts and official sources

About this page

This page provides reference information about Alena Penkova, her professional experience and MakeSEO.pro services. For current pricing, timelines and deliverables, refer to the relevant service pages or contact the specialist.

Last updated: October 20, 2026.